Eco Point
Services
Digital Visual Identity
UI/UX Design
Visual Design
Visual Identity
Client
Eco Point
Location
Lampung, Indonesia
Year
2024-2025
Credits
I was responsible for the branding direction, visual system design, and user research, ensuring the interface and overall experience aligned with Gen Z behaviors, expectations, and digital habits.
Info
Eco Point is a UI/UX and branding project designed to engage Gen Z users in recycling through a system-driven digital experience. The project focuses on transforming recycling into an interactive and rewarding process by aligning visual identity, interface design, and user research with Gen Z digital behavior. My role covered branding, visual system development, and user research, ensuring the experience felt relevant, intuitive, and motivating rather than instructional or preachy.
